WARC Sustainability Hub

WARC's Sustainability Hub features best practice, expert guidance and effectiveness case studies that will help marketers understand – and solve – the challenges of sustainability, including net zero.

Why it matters

The climate emergency is the industry’s most important brief, and marketers and advertisers are well placed to respond. From using creativity to drive behavioural change, to reducing the climate impact of advertising production, and ensuring ad investment does not support climate disinformation. This brief means placing equal importance on environmental protection and financial growth.

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Case studies

Husqvarna: Rewilding mode
Sabre Awards, IN2, EMEA, 2024
Caverion: Finland's energy-wisest school
SABRE Awards, IN2, EMEA, 2024
Corona: Plastic Fishing Tournament
WARC Rankings, Creative 100, 2024
Solar Impulse Foundation: Prêt à Voter
WARC Rankings, Creative 100, 2024
Honest Eggs Co.: Fitchix
WARC Rankings, Creative & Media 100, 2024
Renault: Plug-Inn
WARC Rankings, Effective 100, 2024
Corona: Extra Lime
WARC Rankings, Creative 100, 2024
Back Market: Hack Market
WARC Rankings, Creative & Media 100, 2024
McDonald's: Plastic Kicks the Bucket
WARC Rankings, Media 100, 2024

View more case studies on sustainability

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WARC, the global authority on marketing effectiveness, in partnership with LIONS, the home of creativity, and the UK’s Advertising Association, have joined forces to launch the WARC Sustainability Hub, a one-stop resource to help marketing practitioners worldwide tackle the challenges and find innovative ways to implement more sustainable actions to address the climate crisis.

The new WARC Sustainability Hub brings together a curated collection of content including best practice, effectiveness case studies and thought leadership. Additional resources will be curated from Ad Net Zero, a UK industry-wide initiative led by the Advertising Association, the IPA and ISBA, to reduce the marketing industry’s carbon impact.

Lions logo
Advertising Association logo
Ad Net Zero: All For None logo

Ad Net Zero


Ad Net Zero Global summit day one playlist Ad Net Zero Global summit day two playlist